What Is Cost-Volume-Profit (CVP) Analysis?

How costs, sales volume and profit are linked, with a worked example.

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Quick answerCost-volume-profit (CVP) analysis studies how changes in sales volume, selling price and costs affect profit. It is used to find the break-even point, set profit targets and judge risk.
Profit = (Contribution per unit × Units sold) − Fixed costs
Key inputsSelling price, variable cost per unit, fixed costs, volume
Key outputsBreak-even point, target profit units, margin of safety
TopicManagement accounting · Decision making

CVP analysis in plain English

CVP answers questions like: “How many units must we sell to break even?” “What happens to profit if we raise the price or cut costs?” It is built on the contribution margin: each unit contributes toward covering fixed costs, and once those are covered the rest is profit.

Worked example

A product sells for 50 with a variable cost of 30. Fixed costs are 20,000.

  1. Contribution per unit = 50 − 30 = 20.
  2. Break-even = 20,000 ÷ 20 = 1,000 units.
  3. If 1,800 units are sold: profit = (20 × 1,800) − 20,000 = 36,000 − 20,000 = 16,000.
  4. Units for a target profit of 8,000 = (20,000 + 8,000) ÷ 20 = 1,400 units.
  5. What if the price rises to 55? Contribution = 25, so break-even falls to 20,000 ÷ 25 = 800 units.
Common mistakes
  • Forgetting CVP’s assumptions: constant price and variable cost per unit, fixed costs that stay fixed, and one product or a constant sales mix.
  • Using total cost per unit instead of variable cost per unit.

Frequently asked questions

What is CVP analysis used for?

Finding the break-even point, setting profit targets, testing pricing and cost changes, and assessing risk.

What are the main assumptions of CVP analysis?

Constant selling price and variable cost per unit, fixed costs that stay constant in the relevant range, and a constant sales mix.

How is CVP related to break-even analysis?

Break-even analysis is one application of CVP. CVP also covers target profit and what-if analysis.

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